Iceland

Sometimes you get lucky. The weather in Iceland is like Ireland. Cold, rain, people staring out windows. For some reason, the whole week I was there, it was sunny and fairly warm (for their standards). Ideal.

Iceland is a country in flux. Not politically or socially, but in terms of tourism. Iceland has recently made it a point to attract tourists, and they’ve done a great job. Presenting themselves as a social media destination has worked wonders. This idea of ‘going viral’ was also helped by residents and previous visitors to Iceland sharing their stories as the tourism campaign. And that was only their first campaign. Others include ‘Honorary Icelander’, ‘Iceland Academy’, and ‘Ask Gudmundur’. Iceland used it’s environment and social knowledge to its advantage. Tourism to Iceland has grown so much that the number of tourists per year outnumber actual residents 6-to-1. It’s an interesting time to be an Icelander.

Whatever you’ve heard about Iceland is true. The landscapes are otherworldly. The people couldn’t be nicer. Unfortunately, we missed Reykjavík Pride by a week, though we were in time for the Reykjavík marathon and Culture Night. I only spent a week there and feel like I only scratched the surface of what Iceland had to offer

Reykjavik, Þórsmörk, Glymur

https://www.ama.org/publications/MarketingNews/Pages/how-iceland-rode-a-social-wave-to-tourism-success.aspx